Used with permission from SBA.gov., by Anita Campbell Bad online reviews can cause potential customers to shop elsewhere, negatively impacting your business’ bottom line. If your business has received a bad online review, here are steps you can take to handle it and...
used with permission from SBA.gov., by Anita Campbell When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it...
As the calendar rolls over into 2018, we’re looking into the crystal ball at business trends that will shape the upcoming year – and years to come. Community engagement over social media interaction Despite the proliferation of smartphones and connected devices,...
A few years ago, a startup called Groove that makes helpdesk software found itself just months from running out of money. The founders did something unusual for businesspeople in that situation: They devoted themselves to rethinking their content marketing strategy....
How do you sound to your customers and co-workers? First impressions are lasting impressions. That’s why every telephone conversation counts. The impression you make on your co-workers and customers is based on your tone of voice, energy and attitude. Because so...
Too many small-business owners think marketing is like a trip to the dentist—something you just have to do every six months or so. When marketing is continuous and targeted, business gets easier. If prospects have a positive view of your products and reputation,...
used with permission from SBA.gov by Caron Beesley Is your small business on social media? Is it working for you? Tried it but not convinced? Social media is the top online activity in the U.S., according to Marketing TechBlog it also has a huge influence on consumer...
Have you noticed how the face of business has turned online. In the past getting your name out as a business was straightforward, hire an ad agency, get a billboard, simple
