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used with permission from Norton by Symantec

By now you’ve noticed you typically have two options to log in to an online account. One is the traditional username and password combination. The other is the social login, which uses your credentials for a social networking account, such as Facebook, Google+, or Twitter.

Until recently the login method you prefer might have hinged on convenience. However, you may want to consider security and privacy before you click that “Log in with Facebook” button again.

Benefits of social logins

One of the biggest reasons people leave a website is because they are asked to create an account in order to proceed. With the number of online accounts people have, it’s no wonder the thought of creating another username and password combo makes people consider getting off the grid. That’s where social logins come into play.

Most people, especially Millennials, are comfortable living their lives online.  Read more...


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used with permission from the FTC, by Rosario Méndez

Scammers try to contact people in many ways. They call, email, put ads online, send messages on social media and more. If you own a small business, they’re trying to contact you, too.

Lately we’ve been hearing about scammers who reach out to small businesses through Facebook messages. People have reported receiving messages on Facebook telling them that they’re eligible for – or that they’ve won – a business grant. If you get a message like this through your personal Facebook account or on your company’s page, don’t respond. It’s a scam. The government won’t contact you on social media to offer you money.

Some business owners responded to the messages because they appeared to be from a “friend.” Know this: scammers can spoof social media messages to make them look like they’re coming from someone you know or have done business with.    Read more...


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used with permission from Norton by Symantec, by Nadia Kovacs

personal-info-social-mediaSocial media runs a significant portion of people’s social lives. We use it to connect with far-flung friends and family, send quick messages to co-workers, and announce major (and minor) events in our lives. Many businesses use social media sites to collaborate or share information—for instance, you might discuss a project with co-workers via a Facebook messaging session or plan a conference on a LinkedIn forum. Employers and schools are increasingly using social media to reach out to potential employees and students as well.

According to the Bureau of Justice Statistics, over 16 million US residents became victims of identity theft in 2012 alone. With more and more of our identities taking shape on social media, protecting our personal information on these sites has become more important than ever. Here are several ways to keep your personal information safe while still enjoying the benefits of making social media connections:

1.  Read more...


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used with permission from SBA.gov
by Caron Beesley

social-media-for-business

Is your small business on social media? Is it working for you? Tried it but not convinced?

Social media is the top online activity in the U.S., according to Marketing TechBlog it also has a huge influence on consumer buying decisions. Forty-six percent of web users look towards social media when making a purchase, while 8 out of 10 SMBs report that they are using social media to drive growth.

Social media is clearly a proven channel for helping small business find and convert prospects – but it takes time and effort. Small businesses need to find ways to ways to connect, engage and drive actions.

If you’re looking for ideas to kick start or continue building your business using social media, here are six golden rules that can help.

Integrate your marketing channels

How do you get found on Twitter, Facebook or any social media platform?  Read more...


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used with permission from HP Technology at Work

safe_web_surfing

You might not think about it when you’re browsing the web, shopping online and interacting on social media, but you are the first line of defense against cyber security risks. The power to be safe is in your hands, and at your fingertips. Developing and maintaining good habits can make online activity much safer, and more enjoyable for you and your colleagues.

The following 7 good habits take only minutes to learn. and are easy enough to incorporate into your daily work life.

1. Create strong passwords

Passwords are usually the first, and sometimes only, protection against unauthorized access. They are the keys to your online kingdom, so keep these guidelines in mind.

  • Many websites will let you know whether your password is safe when you’re in the process of creating it. Pay attention to that, and if the site indicates that your password is weak or not secure, create a better one.
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