SpireTech Blog - Category: Business
Articles related to business, management, marketing, employees and so on.
used with permission from SBA.gov., by Anita Campbell
When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer.
Retargeting enables you to show your ad to someone who has visited your site or seen your product online, even after they have left your site. You can also use this technique to turn an abandoned shopping cart into a sale. That’s because retargeting allows shoppers to see the product several times again in ads across the Web.
There are other marketing objectives you may want to consider, too. You can set retargeted ads to appear to users who visited your site, encouraging them to come back and register or sign up for your newsletter.
You are not limited to Google AdWords if you want to do retargeting. Read more...
used with permission from HP Tech@Work
As the calendar rolls over into 2018, we’re looking into the crystal ball at business trends that will shape the upcoming year – and years to come.
Community engagement over social media interaction
Despite the proliferation of smartphones and connected devices, companies are recognizing that social media and virtual connections cannot replace the value of live, in-person interaction with their customers, or the communities they’ve created.
Smart companies will recognize that social media and technology can enhance the value, and effectiveness, of face-to-face interactions, making them even more meaningful.
Generation Z making waves in the talent pool
Generation Z – those born after 1998 – reaching an age where they’re entering the workforce, and their influence on business is starting to be felt. Estimated at nearly 70 million strong, the upper reaches of this group are into college or joining the workforce, and will soon outnumber their Millennial predecessors. Read more...
Did you know your organization could be subject to data breach notification laws and possible fines for data breaches and losing sensitive client data? The exact laws and regulations do vary by state and industry, among other factors. But the fact remains that poor cybersecurity can lead to grave consequences, either financial or for your reputation.
Common sense advice is that any organization should establish and maintain a plan for managing cybersecurity risks. This security plans should be informed by applicable laws and regulations.
Are you concerned about the state of your security and your ability to protect your organization’s sensitive information? Managed IT services can help. Managed IT services are the constant remote monitoring of your IT network and technology services, such as:
- Automatic software updates and security patches for your computers and servers
- Up-to-date anti-virus, anti-malware, and anti-spam solutions for your devices and email
- Secure, tested offsite backup and storage solutions for your data
- Monitoring of your network to detect security threats in your network traffic and devices
- Next-generation firewall management, updating, and reporting
Data breaches, cyberattacks, and the nasty consequences of these security threats have dominated the news recently. Read more...
Ask a business person where their office is located and the likely answer is “everywhere.” They’re working from home, staying in the loop while traveling, and catching up on email between sales calls. For productivity’s sake, many companies give their employees – and perhaps clients or service providers – remote access to their networks. Are you taking steps to ensure those outside entryways into your systems are sensibly defended?
If your business wants to start with security, it’s important to secure remote access to your network. Here are some examples based on FTC investigations, law enforcement actions, and questions that businesses have asked us.
Ensure Endpoint Security.
Your network is only as secure as the least safe device that connects to it – and there’s no guarantee that an employee’s home computer, a client’s laptop, or a service provider’s smartphone meets your standards for security. Before allowing them to access your network remotely, set security ground rules, communicate them clearly, and verify that the employee, client, or service provider is in compliance. Read more...
2018 is right around the corner, and here are our top five tips for things you can do to improve your cybersecurity in the new year. Cybersecurity has been the most critical issue in 2017, and that’s not going to change. If you haven’t begun addressing your organization’s cybersecurity defense, let’s start now!
#1 Train Your Employees
The best way to improve your IT security is to train your employees on best security practices. Educate them so they can recognize and avoid cyber threats like phishing and scams. Teach them about protecting sensitive information. Humans are the weakest link in your security defense: with a single click in an email they can open the door for hackers. You should have a network firewall, but don’t forget your employees are a firewall too.
#2 Create Security Policies & Enforce Them
Do your employees know what they are expected to do and not do to protect your data? Read more...
Managed IT services, or outsourced remote network management, can help your business in many ways. It’s a cost effective way of having your IT infrastructure monitored and maintained by experts instead of hiring an IT director. Or, it can free up your IT director and IT staff to work on more important projects than daily maintenance. But other than productivity and peace of mind, what are the security benefits of managed IT services?
Here are three security advantages you get with remote network management.
#1 You Stay Updated
Basic managed IT services include running software updates, patches, and upgrades for your servers and/or desktops. Any machines covered by your contract will automatically have updates run on schedule, so you never have to worry about the time it takes to check your update status and apply patches. Instead, updating happens automatically – heading off any cybersecurity attacks that target vulnerabilities between the times when a patch is released and then actually applied. Read more...
If you’ve been paying attention to the news, you’ll know that massive global ransomware attacks are only growing in scale and frequency. These attacks and other threats and accidents that cripple, ransom, or destroy organizations’ data are a convincing argument for a solid backup solution. Restoring from a data backup is often the only reliable way to recover from these events. Even smaller organizations and businesses know that they need some sort of backup solution now. But when do you need more than a regular data backup?
Types of Data Backup
Roughly speaking, you can think of backup solutions in two flavors. The first type backs up your data (offsite, onsite, and/or in the cloud) and lets you restore it.
The second type does this too, but also provides hardware and software to recover and run your servers or infrastructure in the case of much more catastrophic events. Read more...
Much has been said about data security practices and cybersecurity measures that businesses should follow. All the information and recommendations out there can be confusing and overwhelming. Large data breaches and multiple scary ransomware attacks have dominated the news for years now. Each time businesses have to ask, “Should we be worried? Are we a target? What can we do to defend ourselves?” So here’s a short beginner’s guide on keeping your data safe and your risks low.
#1 Don’t ask for information you don’t need
Don’t ask for and don’t hold confidential information “just because”. If you don’t store Personally Identifiable Information (PII) or collect other sensitive, confidential data, you don’t have to worry so much about protecting it. Do you really need to ask for Social Security numbers? Do you need a customer’s full birth date? Ask yourself what is truly appropriate and necessary for each situation. By reducing the amount of unnecessary sensitive information you ask for, you can reduce your risks and your liability in case of a data breach. Read more...
When was the last time you thought about software updates and hardware upgraes? For many, updating software and hardware is not a priority because “If it ain’t broke, don’t fix it”. However, it’s clear that today’s cyber attacks prey on vulnerabilities present in old software and hardware. (This holds especially true for operating systems such as Microsoft Windows.)
It may not be “broke”, but it’s still old. “Working” does not mean “secure”. Old software and hardware simply do not have the latest defenses like security patches and advances in firmware to keep you safe from new and ever-evolving threats.
Update your software
It’s not uncommon to see people working on outdated, unpatched Windows operating systems or other software that is sometimes 6 or more years old. You’ve probably heard this before, but it always bears repeating: Keep your software updated and patched regularly and automatically, and upgrade to newer software versions as frequently as you can. Read more...
used with permission from SBA.gov, by Thomas B. Pahl, Acting Director, FTC Bureau of Consumer Protection
When it comes to data security, what’s reasonable will depend on the size and nature of your business and the kind of data you deal with. But certain principles apply across the board: Don’t collect sensitive information you don’t need. Protect the information you maintain. And train your staff to carry out your policies.
The FTC’s Start with Security initiative was built on those fundamentals. As we mentioned in last week’s introductory post, we’re calling this series Stick with Security because each blog post will offer a deeper dive into one of the ten principles discussed in Start with Security. Although the principles remain unchanged, we’ll use these posts – one every Friday for the next several months – to explore the lessons of law enforcement actions announced since Start with Security, to reflect on what businesses can learn from investigations that FTC staff ultimately closed, and to address experiences businesses have shared with us about how they implement Start with Security in their workplaces. Read more...